Google employee #37 · Amazon Associates architect · 50,000+ miles on two wheels
I joined Google in 1998 as the 37th employee, back when it was a small startup in a Menlo Park garage. Over the next six years, I helped build the quality scoring system that would become the backbone of AdWords — the engine that powers billions in digital commerce today.
In 2004, I moved to Amazon in Seattle to architect and scale the global Associates platform. For seven years, I designed the systems that connect millions of content creators with the products their readers love. I know exactly what makes a reader click, and what makes them trust a recommendation enough to buy.
In 2012, I left the corporate world to co-found a SaaS affiliate platform, where I built the recurring commission tracking engine that still runs today. Since then, I've been a digital mentor, an angel investor, and — most importantly — a rider.
In 2015, I took my first motorcycle trip around Ireland. I was blown away by the roads, the people, and the sheer beauty of the landscape. But when I tried to plan my next trip, I found the same problem over and over: there was no single, trustworthy source of information. Rental sites only sold their own bikes. Travel blogs were full of pretty stories but light on practical advice. Gear reviews were written by people who had never ridden in Irish rain.
So I decided to build the guide I wish I'd had. This site is the result of over 50,000 miles of riding across Europe, dozens of rental experiences, and a lifetime of understanding how the internet works — and how to make it work for you.
This site is reader-supported. When you click on a link and make a purchase, we may earn a small commission — at no extra cost to you. This never influences our recommendations. We only feature products and services we've tested and genuinely believe in. If something is bad, we tell you it's bad. Full stop.
Our independence is our most valuable asset. We turn down free products and paid placement requests every week. Why? Because the moment we compromise our honesty, we've lost the one thing that makes this site worth visiting: your trust.